Data and measurement for AI · Module 1: Data and measurement for AI in practice
Before-and-after is not automatically causation
Learning outcome: Identify alternative explanations for a pilot result.
A change after an AI rollout does not by itself establish that AI caused it. Task difficulty, staffing, seasonal demand, training and measurement changes can all affect the result. Start by stating exactly what was measured and which comparison was made.
Use comparable cases and record changes in the surrounding process. A controlled comparison can strengthen a causal argument when feasible and appropriate, but it also needs a fair design. With a small observational pilot, describe the result as an association and state the uncertainty. Include review and correction time rather than measuring only the first draft.
Worked example
A fictional team's average drafting time falls from 20 to 14 minutes during a pilot. The second week contains shorter letters and an extra reviewer. The observed six-minute difference is real for those records, but the share caused by AI is unresolved. A next test matches letter type and counts total effort, including corrections.
Try it yourself
Write a cautious two-sentence conclusion for the pilot. Then propose one design change that would make the next comparison more informative.
You can do this exercise on paper. If using an assistant, keep to the fictional material and an approved tool.
Compare your approach
Say drafting time fell in the observed sample while task mix and staffing also changed. Match task types or assign comparable tasks to conditions, and collect end-to-end effort before claiming a productivity gain.
Check your understanding
What can this before-and-after result establish on its own?
- The same saving will occur in every team
- A measured difference with unresolved alternative explanations
- AI caused the entire reduction
Show the answer and explanation
Answer: A measured difference with unresolved alternative explanations. The measured difference is observed, but task mix and staffing also changed. Causation requires stronger evidence than the order in which two events occurred.
Workbook
Download the course workbook to record your answer and compare it after the knowledge check.